SEO

lance • May 7, 2020

SEO, also known as Search Engine Optimization, is essential for businesses. It’s designed to help your business rank better when people search for various terms on Google, which is important because there are over six billion Google searches a day.

If you want to capture some of the attention that affords a variety of different businesses, you need to hire SEO services. Below, you’ll learn how SEO works and how long you should expect it to take.

How Does SEO Work?

There are several steps to SEO. The first is examining your business goals and your website in order to formulate a strategy. This means determining the terms your target market is searching for (these are referred to as “keywords”).

Once we have the list of keywords, we’ll determine how well you’re currently ranking for these terms. Wherever the rankings aren’t satisfactory, we’ll make a variety of different changes to your website -- this includes writing pages designed to rank for these terms, making technical adjustments to your site that Google favors, and more -- in order to help you rank for the keywords.

How Long Does SEO Take?

Generally speaking, you should expect it to take 3-6 months for SEO services to make noticeable improvements to your rankings. This can be explained by how Google’s ranking algorithms work. Its bots are continually crawling the internet, determining where different pages should rank on its search engines.

Once the work has been completed, we need to wait for those bots to register the changes. If you’re looking for a more immediate marketing method, we recommend a paid strategy like Google Ads or Facebook Ads.

If you’re patient, though, SEO can provide great dividends to your business: it’s easier to maintain rankings than to achieve them, which means work done now can bring clients to your business for years to come.

SEO for Homes Services Businesses - Rank High Local

Looking for SEO for homes services businesses? If so, you’ve come to the right place. At Rank High Local, we’re dedicated to making sure you have all the digital marketing services you need.

If you have any questions about what we can do for you, please reach out to us by calling 7035708400, emailing lance@rankhighlocal.com , or filling out our contact form .

Unleashing Potential: The Transformative Benefits of Artificial Intelligence for Small Businesses

By lance • November 16, 2023
Unleashing Potential: The Transformative Benefits of Artificial Intelligence for Small Businesses. In the dynamic landscape of modern entrepreneurship, small businesses are increasingly turning to Artificial Intelligence (AI) as a catalyst for growth and efficiency. Once considered a domain reserved for tech giants, AI has evolved into an accessible and invaluable tool for small business owners. This essay explores the multifaceted benefits that AI brings to the table, transforming the way small businesses operate, make decisions, and achieve unprecedented levels of success.
ROI

Maximizing Returns: The Potential ROI of a Digital Marketing Campaign for Your Small Local Business

By lance • November 16, 2023
Maximizing Returns: The Potential ROI of a Digital Marketing Campaign for Your Small Local Business. In the ever-evolving landscape of business, the adoption of digital marketing strategies has become a pivotal factor in determining the success and longevity of enterprises, irrespective of size. For small local businesses, the potential Return on Investment (ROI) from a well-executed digital marketing campaign is not just significant; it's a game-changer. This essay explores the various avenues through which a thoughtfully crafted digital marketing initiative can translate into tangible and sustainable returns for a small local business.

From the Battlefield to the Boardroom: A Veteran's Journey to Small Business Success

By lance • November 16, 2023
In the crucible of military service, where courage is forged, discipline instilled, and leadership tested, veterans emerge with a unique set of skills and a tenacity that defines their character. For many, the transition from the uniformed life to civilian pursuits is a formidable challenge, but for others, like myself, it is a pathway to entrepreneurship and the fulfillment of dreams.
pay per click (PPC) advertising

Unleashing the Power of Pay-Per-Click Advertising: A Strategic Imperative for Business Growth

By lance • November 16, 2023
In the dynamic and highly competitive landscape of online marketing, Pay-Per-Click (PPC) advertising stands as a formidable tool, offering businesses a targeted and measurable way to reach their audience. As digital platforms continue to evolve, the importance of PPC advertising has become increasingly pronounced, shaping the way businesses connect with potential customers and drive meaningful results. In this article, we delve into the fundamental reasons why PPC advertising is not just a marketing option but a strategic imperative for businesses aiming to thrive in the digital age.

The Evolution and Imperative of Social Media Marketing in 2024

By lance • November 16, 2023
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SEO

When can I expect results of a Search Engine Optimization (SEO) campaign?

By lance • November 16, 2023
The timeline for seeing results from a Search Engine Optimization (SEO) campaign can vary based on several factors, and it's important to set realistic expectations. Here are some key considerations that influence the timeline for SEO results:

Unveiling the Power of Digital Marketing: A Strategic Approach to Boost Online Visibility

By lance • September 16, 2023
In an era dominated by the digital realm, where virtual landscapes dictate consumer behavior, businesses are increasingly recognizing the paramount importance of establishing a robust online presence. Digital marketing has emerged as the linchpin of this endeavor, offering a multifaceted approach to elevate online visibility and drive businesses toward unparalleled success.

Why is it important for Plumbers, Electricians, and HVAC business to implement Search Engine Optimization in the company marketing strategy?

By lance • July 16, 2022
The timeline for seeing results from a Search Engine Optimization (SEO) campaign can vary based on several factors, and it's important to set realistic expectations. Here are some key considerations that influence the timeline for SEO results:

What is White Hat SEO?

By lance • March 22, 2022
What is White Hat SEO? While black hat and white hat SEO are different approaches to search engine optimization, they are both based on ethical and ethically sound practices. A white hat business adheres to the guidelines and best practices set by Google, while a black hat company tries to gain higher rankings by using questionable tactics. While these methods may work temporarily, they will eventually face a negative repercussion from Google. So what is the difference between the two? Quality content is key for any business, and must be fresh, informative, and relevant. Another technique that helps a business rank highly in search engines is strategic internal linking. This is important because it keeps potential leads on a website longer. In addition to internal links, a website should have multiple related pages that are linked together strategically. By doing so, people can easily find the pages they're looking for and can learn more about it. While black hat tactics may appear to be more cost effective, they are less sustainable than white hat methods. While buying links is an effective option for some businesses, it is also a black hat tactic. Participating in link schemes is against Google's Webmaster Guidelines and will negatively affect your ranking. The best option is to focus on building quality links naturally and organically. By focusing on long-tail keywords, you can reach the people who are most interested in your business.

What is SEO and How Does It Work?

By lance • March 22, 2022
What Is SEO and How Does It Work? If you want your website to be found online, you need to make sure it ranks high in search engines. The search engines use the content of the webpages to determine which ones are the best for the user's query. To rank well in search results, the content should be relevant to the keyword and the site should be optimized for that keyword. The HTML code structure plays a role in how search engines evaluate the page. A good way to make your site more visible to search engines is to include relevant keywords in the title and URL. The next step is making the site crawlable by Google. If you want your website to rank highly in search engines, you must optimize your content for their specific requirements. The best way to do this is by implementing SEO strategies. But before implementing an SEO strategy, you need to understand how search engines work. By optimizing the website for the search engines, you can influence them to trust your website. The goal of SEO is to increase organic traffic to your site. To achieve this, your site must be relevant to the queries that people use to find your services and products. Having a good SEO strategy is crucial for any online business. It helps increase the website's visibility and rank on search engines. This means that the website should be relevant to the keywords the users are typing into search engines. The higher the site is ranked, the better chance it has of attracting more traffic. A well-maintained website will increase organic traffic. Once the page ranks, it will remain there for an extended period of time.
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